About me

TLDR: 👋 You’re here because you’re tired of GTM guesswork.

You want sharper strategy, cleaner systems, and plays that don’t just look good in a Notion doc, but actually move the needle.

That’s exactly what you’ll find in Pipeline Pursuits.

Every week, I break down real stuff that helps B2B teams like yours:

→ Build GTM engines (not just outbound) that people reply to
→ Make marketing + sales feel like one team, not rivals
→ Community plays that build long-term momentum
→ Run GTM experiments without losing your mind
→ Turn content into demand, not decoration

Tactical breakdowns, not just takes.

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🧚‍♀️ I’m Siya (see-ya)

GTM operator, community builder, and ex-talent manager for some of India’s biggest stand-up comics (true story!).

Right now, I lead the GTME Community at Clay (India) and consult B2B teams on growth, RevOps, and systems that bring in revenue.

And before that, I:

- Built outbound & content motions for Scrut, Spear Growth, Robin AI, UpCounting, StudioPod, and more.

- Ran an outbound agency in 2023.

- Led branding at Randstad Belgium.

- Helped book 183+ meetings and drive $10M+ in the pipeline.

- Ran sourcing and recruitment ops across TikTok London, Hazelcast, etc.

- Lived a past life as a talent manager in Goa repping folks like Abhishek Upmanyu, Aakash Gupta, and Anubhav Singh Bassi

In short: I’ve worked backstage, in ops, and in the boardroom, so this newsletter blends all those perspectives into one thing: actionable GTM.

🍕 What you’ll get

Each week, I drop practical insights on:

• GTM strategy that doesn’t feel like guesswork

• Outbound plays that capture demand

• Content systems that create demand, not just impressions

• Building community as a growth channel

If you’re tired of growth “theory” and want honest experiments, field notes, and tactical moves, this one’s for you.

Let’s build smarter pipelines. Welcome to the crew 💜